Welcome to the new Abercrombie & Fitch.
No more shirtless dudes. No more being hit with the over-powering scent of Fierce as you walk in the door. No more dark lighting. Enter: A bright, fresh, airy, inviting space that is no longer geared solely towards the younger crowd.
The prices have also been refreshed: $39 for a pair of jeans would have been unheard of in years past, let alone for nearly all of their denim. Oh, and let me mention the suite-style dressing rooms, equipped with lighting and music controls, and a cell phone charger!
I wore this white shirt (so versatile & comes in four different colors/prints), these high rise jeans (that are so soft and stretchy), this cozy sweater (currently on sale for $29!), and this perfume to their influencer event. While I was there I saw SO many things that would fit seamlessly into my wardrobe, especially for spring.
I’m loving this dress (that comes in three colors), this off-the-shoulder top, and this pink trench. I also adore this pair of jeans and I’m so glad this perfume came home with me because I know it will be a new favorite in my rotation.
Check out the new store design this weekend at the Abercrombie & Fitch Grand Opening at Polaris Fashion Place, beginning today, February 17! This weekend, nearly the entire store is 25% OFF, both in stores and online! Plus, 20% of sales benefit Nationwide Children’s Hospital at the Polaris store. The Polaris store design is the first of its kind and pending a good reception, more stores like this one will start to pop up everywhere. If you loved A & F in high school, you may love it even more now.
This post is in collaboration with Abercrombie & Fitch. All opinions are my own.