I am an ice cream connoisseur. Yep, sure am. I tend to eat local ice cream (well, besides the occasional DQ) – the summer I lived in Vermont, I had a ton of Ben & Jerry’s. Living in Columbus, my go-to is Jeni’s. Her shops and flavors are creative, visually-appealing, and extremely well-marketed. My husband and I even had our engagement pictures shot at the scoop shop in the Short North. Being an avid Instagramer (or instagrammer – I’m never quite sure), I’ve been seeing tons of #jenisgravel pictures and have been intrigued to find out more as I wasn’t quite sure I understood the Jeni’s Gravel concept.

So I joined the Short North shop line around the corner and from there, the employees and fellow Jeni’s fans next to me stepped me through the process. First thing I learned: Jeni’s Gravel is basically a sundae. A really delicious sundae. You choose your ice cream (I had one scoop of Buckeye State and one of The Milkiest Chocolate in the World), sauce (mine was drizzled in Extra-Bitter Hot Fudge), and gravel (naturally, I chose Chocolate Blackout). Then, if you’re a fellow instagramer/tweeter/facebooker, etc., you can give your sundae a name, take a pic, hashtag it #jenisgravel, share it, and enjoy. Visuals about “How to Gravel” can be found here. All of the gravels make your sundae unique and sound insanely tasty: Shagbark, Everything Bagel, Chocolate Blackout, Hot Benneseed, Donut, and Salty Graham.